Let us tell you a cowpoke fairytale, that also happens to be true, this tale started in Texas…as most good stories do.
Once upon a time, deep in the heart of Texas , there lived a free-spirited husband and wife duo named Jodi and Layne. They were adventurers at heart, always seeking new horizons and the dusty thrill of the road less traveled. Together, they embarked on a life-changing road trip through the American West.
Several road trips actually. But this is the Yoga Cowgirl origin story not the Jodi and Layne dusty van tour wandering west story, which is as hysterical as it is magical. But that is a story for another day, partner.
This story is set in 2018, surrounded by the breathtaking landscapes of southern Utah, on a snow blanketed cattle ranch nestled in a picturesque bend of the Virgin river.
They were shaking off the cold in the bunk house with a cup of coffee and a roaring fire, wrapped in a Mexican blanket, watching the snow flakes fall on the river like slow motion rain, when inspiration struck.
Inspired by the profound energy that filled the air, Jodi felt a spark ignite within her soul. She realized that yoga wasn't just a practice; it was a way of life, a transformative journey, and a pathway to inner peace.
In the meantime, it turned out that Jodi had hitched her wagon to a Texas boy with a don’t-fence-me-in spirit that spoke to her gypsy soul.
As the two fell in love, she could feel that cowboy spirit stripping away the slick polish she had put on for the corporate world she lived in. She remembered the freedom she felt as a young girl on horseback. The joy of the shit-on-your boots connection to the earth, and…something bigger.
Cooped up in the corporate box, and disappointed with Barbie doll yoga that seemed to be the norm, she wanted to breathe life into something that could touch the hearts of hippies and cowgirls alike. And so, the seed of an idea was planted – they would create a lifestyle brand that merged the rugged spirit of the West with the ancient wisdom of yoga. Thus, Yoga Cowgirl was born.
Jodi and Layne poured their gypsy hearts and cowboy souls into Yoga Cowgirl, channeling their love for each other, and their love for adventure, freedom, and self-discovery into every aspect of their brand. They envisioned a community where yogis could embrace their inner cowgirl, and cowgirls could find their own brand of enlightenment. Somewhere the wild and the zen could coexist in perfect harmony, and have a damned good time doing it.
Inspired by the vast expanse of the wide open west, each product they crafted, from yoga mats to apparel, carried the essence of the untamed cowgirl spirit, reminding everyone who embraced them that strength, resilience, and authenticity were at the core of their being.
Yoga Cowgirl quickly became more than just a brand; it became a community, a tribe of like-minded souls who yearned for a deeper connection with themselves and the world around them. We hope cowgirls from all corners of the globe are inspired by the spirit of Yoga Cowgirl, drawn by the inspiring stories, the empowering products, and the undaunted badass spirit of Jodi and Layne.
Today, as you browse the Yoga Cowgirl website, remember that every product you see carries a piece of their incredible journey. It is a testament to the power of love, passion, and the belief that anything is possible when you roll up your sleeves, bootstrap up and follow your heart.
So, saddle up and join Jodi and Layne on this wild ride. Embrace your inner gypsy cowgirl, and let Yoga Cowgirl ignite the fire within you. Together, let us explore the untamed ethos of the West, while finding balance, strength, and serenity on our yogic journey.
Welcome to the Yoga Cowgirl family, where the spirit of the West meets the wisdom of yoga. Yeehaw!
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